SEO Optimisation
When someone in Edinburgh searches for your trade or service, your business should come up first. We make that happen with practical, proven SEO that gets real results for local businesses.
What's Included
Our Capabilities
Full SEO audit of your current website
Local keyword research for Edinburgh and nearby areas
Google Business Profile setup and optimisation
On-page SEO (titles, descriptions, headings, content)
Technical SEO fixes (speed, mobile, crawlability)
Local citation building across directories
Review generation strategy
Content creation that ranks and converts
Competitor analysis
Monthly rank tracking and plain English reporting
Edinburgh and the Lothians
Serving Edinburgh
and Beyond
We work with Edinburgh tradespeople and service businesses every day. A plumber showing up on page one for Edinburgh plumber gets an enormous competitive advantage. We have helped businesses across Edinburgh, Leith, Morningside, Portobello, East Lothian and Midlothian rank higher and get more calls.
Common Questions
Frequently Asked Questions
How long does SEO take to work in Edinburgh?
Most local businesses start to see noticeable improvements in Google rankings within 3 to 6 months. Some improvements — especially Google Business Profile and local citations — can show results faster. SEO is a long-term investment, but the results compound over time and continue working without ongoing ad spend.
How much does SEO cost for a small business in Edinburgh?
Local SEO for small businesses typically starts from around £350 per month for ongoing work. One-off projects like a full SEO audit and on-page fixes start from £499. We always explain exactly what you will get and what results you can expect before any work begins.
What is local SEO and how is it different from regular SEO?
Local SEO is focused on getting your business found by people searching in your area — for example, people searching for 'plumber Edinburgh' or 'best restaurant near the Royal Mile'. It involves optimising your Google Business Profile, building local citations and targeting location-specific keywords. It is the most important type of SEO for tradespeople and service businesses.
Do I need SEO if I already get work by word of mouth?
Word of mouth is great but it has limits. When a customer wants to recommend you to a friend, the first thing that friend does is Google you. If you do not show up or your online presence looks unprofessional, you lose that job. SEO also opens you up to a completely new stream of customers who have never heard of you.
Will you guarantee a number one Google ranking?
No reputable SEO agency can guarantee specific rankings — Google does not allow it and anyone who promises it is not being straight with you. What we do guarantee is transparent reporting, honest advice and a clear strategy based on what actually works for Edinburgh businesses.
Ready to Get Started?
Let's talk about your project and how we can help you grow.
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