Generative Engine Optimisation

Generative Engine Optimisation (GEO) is the process of making your business more likely to be mentioned or recommended by AI tools like ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. As more people ask AI tools for recommendations instead of typing searches into Google, businesses that are optimised for AI answers get a significant advantage.

Traditional SEO focuses on getting your website to appear in Google's blue link results. GEO focuses on getting your business mentioned in AI-generated answers. The techniques are related but different — GEO relies heavily on structured data, authoritative content, entity recognition and being cited by trusted sources that AI models pull from.

With the right GEO strategy, it becomes far more likely. AI models like ChatGPT draw from publicly available information, structured data, reviews and authoritative content. We build the kind of online presence that AI tools recognise as a credible, relevant answer, whether your customers are in Edinburgh, Glasgow, Aberdeen or anywhere in the UK.

Yes, especially now. GEO is still early, which means businesses that invest in it now will establish a strong AI presence before their competitors. Think of it like getting on Google in 2005 — the businesses that moved early got a head start that lasted years.

Yes. We are based in Edinburgh and work with businesses across Scotland and the rest of the UK. GEO is done entirely online, so we can help wherever you are. Everything is handled by phone, email and video call.

For the best results, yes. GEO and SEO work together. Good traditional SEO supports your GEO efforts because AI tools still draw from high-quality, well-ranked web content. We can run both strategies together or start with whichever is the bigger priority for your business.