The Blog

Straight-Talking
Digital Advice

Practical tips on websites, SEO, branding and digital marketing for Edinburgh businesses. Written by people who actually do this stuff every day.

Web Design5 min read

How Much Does a Website Cost in Edinburgh?

A straight-talking breakdown of what you can expect to pay for a professional business website in Edinburgh, and what you get at each price point.

1 May 2026
Read
SEO8 min read

Local SEO Guide for Edinburgh Tradespeople

If you are a plumber, electrician or joiner in Edinburgh, here is exactly what you need to do to show up at the top of Google when customers search for your trade.

18 April 2026
Read
GEO6 min read

What is Generative Engine Optimisation and Why Does It Matter?

ChatGPT and Google AI are changing how people find local businesses. Here is what Edinburgh business owners need to know about GEO and how to get ahead of competitors.

5 April 2026
Read
Web Design4 min read

Do Edinburgh Restaurants Still Need a Website in 2026?

With Google, TripAdvisor and Instagram all competing for attention, is a website still worth it for Edinburgh restaurants and cafes? The honest answer might surprise you.

22 March 2026
Read
Web Design7 min read

How to Choose a Web Designer in Edinburgh: 7 Questions to Ask

Not all web designers are equal. Before you hand over any money, here are the seven questions that will separate the good from the not so good.

10 March 2026
Read
SEO6 min read

How to Get Your Edinburgh Business on Google Maps

The businesses that appear in Google Maps results get the majority of local clicks. Here is exactly what you need to do to get your Edinburgh business into those top spots.

15 June 2026
Read
GEO7 min read

How to Get Your Business Recommended by ChatGPT: A Guide for Scottish and UK Businesses

More customers are asking ChatGPT, Perplexity and Google's AI for recommendations. Here is what those tools look at, and the practical steps that make your business more likely to be named.

8 October 2026
Read